Blog Post #3
The Neuroscience of Pleasure and Addiction by Christopher Bergland
https://www.psychologytoday.com/intl/blog/the-athletes-way/201405/the-neuroscience-pleasure-and-addiction
Neuroscientists recently identified how reward signals linked to pleasure and addiction are transmitted in the brain. The new findings are conducted by Jonathan Britt, from McGill University, in the article "Investigating the Pleasure Centers of the Brain: How reward Signals Are Transmitted". This research helps us understand the reward-driven behavior of people and points out the potential risk of dopamine addiction.
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